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The decisions you can’t defend with data
Why Google invested in Image Search before it could justify the ROI
Feb 22
•
Ipek Kavuzlu
5
2
When I’m told what to build
That’s just the beginning.
Feb 15
•
Ipek Kavuzlu
3
Are you just moving fast or making progress?
The difference between just moving fast and making actual progress
Feb 8
•
Ipek Kavuzlu
3
Not everything should be automated
On judgment, automation, and knowing where to draw the line
Feb 1
•
Ipek Kavuzlu
4
January 2026
The illusion of personalization
Why the best products make decisions for you
Jan 25
•
Ipek Kavuzlu
6
What we get wrong about being “technical” as a product manager
Why AI is still far from replacing product managers
Jan 18
•
Ipek Kavuzlu
7
1
"Would you use this?"
Why users will say "yes" and it means nothing
Jan 11
•
Ipek Kavuzlu
6
How to make product decisions easier
A simple guideline for avoiding decision fatigue
Jan 4
•
Ipek Kavuzlu
6
December 2025
A product management new year’s resolution
The one that actually works
Dec 28, 2025
•
Ipek Kavuzlu
6
Your product lives or dies by a single assumption
A look at the silent bets behind some of the biggest wins and failures in gaming.
Dec 21, 2025
•
Ipek Kavuzlu
6
2
1
So you think you're ready to build
A reality check for teams who want momentum
Dec 14, 2025
•
Ipek Kavuzlu
6
1
When does a product manager actually matter?
Hint: it’s before execution.
Dec 7, 2025
•
Ipek Kavuzlu
5
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